![]() It has been so important, but it really has taken everybody to share their voice.If you don’t provide your child with a high instep with the correct type of shoes, then you can create all sorts of issues with your child’s feet since the top part of your child’s feet will rub against the top of the shoes. We have all the college players who believe in the product and the vision we have for women’s basketball and then our WNBA players who are speaking to an entirely different audience. “If it weren’t for the players here in New York who were in our videos and promo materials we wouldn’t be in the place we are today. “Every single person in this women’s basketball community has been so important for us,” White says. With the addition of Press Break, White hopes to expand the brand’s influence in women’s basketball, from young players to the NCAA- University of Connecticut guard Caroline Ducharme wears the brand-straight through Moolah Kick’s premier WNBA player, Williams of the Chicago Sky. “We are very hungry for this upcoming season, headlining with the Press Break and then exciting stuff coming in October.” “We’ve been really excited about all of our traction to date,” White says. Moolah has doubled its sales volume and increased checkout percentage in the last year. Year to date, sales have grown 112% and store distribution increased 221% from fall 2021 to fall 2022. White founded the brand in 2020, the Phantom 1 hit retail in 2021 and the Neovolt Pro launched in October 2022. The popularity of Moolah Kicks continues to grow. “The Press Break will offer girls quality shoes made for them and constructed with materials that will allow them to ball comfortably right out of the box,” says WNBA player and brand ambassador Courtney Williams. The Press Break will launch exclusively at Dick’s Sporting Goods in six colorways. Along with the mid-top design, the Press Break includes a mesh tongue and toe box for breathability and a dual-direction herringbone tread for maximum traction. The aesthetic of the Press Break ties to a ‘90s street style, a connection to the New York streetball roots of the brand. We really want to make a shoe to support them on any court.” “We’ve seen with the girls’ game that they are very hard on their shoes,” White says, “often playing on outdoor courts, indoor courts and maybe wearing them to school and then playing. Using a fresh collection of materials, the Press Break differs from the Neovolt Pro with a fully synthetic upper, a high level of drop-in of the heel into the midsole and a midsole and outsole compound focused on handling both the indoor and outdoor playing experience. Specific to the Press Break, Moolah places a focus on both durability and stability. WNBA player Courtney Williams playing in the Moolah Kicks Neovolt Pro. “I hope it is going to be really encouraging for them as they start their career.” “We are some of the first people to be going after and addressing this performance need for young girls,” White says. The launch of the Press Break targets girls around third grade into middle school before they graduate into Neovolt Pro sizing. ![]() White says it starts with the last, which works to form the entire body of the shoe and dictate how the foot sits inside the sneaker, whether underfoot or on the upper. ![]() The female body is different than a male’s body and experts say that not only does having a shoe fit your feet help reduce injuries, but crafting a shoe for a female’s biomechanical and anatomic features could increase stability and reduce the forces coming up through a female basketball player’s body. That is the feeling we want for young girls playing basketball.” The bottoms of their feet aren’t going to burn, their toes aren’t hitting the front of the shoes and they take no time to break in. ![]() “What is important is the benefits it is giving players. “First and foremost, we have a lifted arch, slimmer width, narrow heel and more shallow lateral side,” she says of a female foot.
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